ChatGPT is launching ads so Elias Malm put together a complete guide to LLM advertising.
Last week, OpenAI visited Elias his office in Stockholm.
At the same time, he keeps getting the same questions from agencies and CMOs:
“What is actually happening with ads in ChatGPT?”
“Is this just another ad format — or something fundamentally new?”
“Where can you even buy these ads today?”
So he decided to put all our research, conversations and hands-on experience with leading agencies into one practical guide:
The Complete Guide to Advertising in LLMs
Everything marketers and agencies need to know.
It’s 6,049 words and covers:
➤ What’s really happening with ads in LLMs
➤ How LLM ads differ from search, social and programmatic
➤ What the major players are doing (OpenAI, Google, Perplexity, Microsoft)
➤ Where you can already buy LLM ads today
➤ What this means for measurement, attribution, privacy, and brand safety
➤ How marketers should prepare
➤ How agencies can turn this into a new service offering
➤ And what we realistically expect over the next 1–3 years
I’m giving it away for free.
Just make sure you add Elias Malm and me, and comment “Guide,” and I’ll send it over.
This space is going to move fast.
The early days genuinely feel a lot like Google in 2003.
Hope it helps 💜
