Google Ads News, as it happens.

Expantion of UCP checkout

Google is expanding its Universal Commerce Protocol (UCP) checkout from AI Mode into regular Google Search results. This allows users to buy products from search via a “Buy” button, without…

Google’s AI Overviews aren’t killing clicks, they’re reshaping where they go

New data (5.47M queries, 2.43B impressions) shows: • CTR dropped hard in 2025… but is now rebounding (+85% since Dec) • Searches WITHOUT AI Overviews are becoming more valuable (CTR…

3 easy ways to shop for spring with Google

Spring trends are popping think cropped pants, kitten heels and coral lipstick. To make shopping easier, Google highlights three simple tools: • Circle to Search → spot an outfit you…

AI Overviews are rapidly expanding into product searches

A new study of 20.9M Google SERPs found AI Overviews now appear on 14% of shopping queries up 5.6× since November 2025, when they showed on just 2.1% of transactional…

New updates to the UCP!

Google and industry partners announced new updates to the Universal Commerce Protocol (UCP) an open standard designed to make AI-powered online shopping more seamless and connected. Key updates. Cart capability:…

Google’s new AI Mode is changing how search results and links appear

A recent study found that AI answers contain ~12 links on average, but many of them point to Google’s own services, especially Google Maps business profiles. Some interesting takeaways: •…

New Universal Commerce Protocol guidance

Google just published new guidance on its Universal Commerce Protocol (UCP) and how it enables AI-driven, on-Google checkout. Key takeaway for merchants: UCP can power a native “Buy” button on…

Thanks for sharing Hana Kobzová

AI Overview Citation Trends — February 2026

February data shows meaningful shifts in AI Overview citation visibility: Key Movements: - Reddit and YouTube: Slight decline in citations. - Biggest Winner: Google self-citations have doubled. - E-commerce: Shopify…

Ai Overview Map Pack With Organic links

Anthony Higman discovered that Google is testing a new AI Overview Map Pack where organic website links are being integrated directly into Google Business Profiles within the map results. Instead…

ChatGPT gets 1 billion daily queries. But Google? Still at 13 billion

I came across this Visual Capitalist chart, and it puts things in perspective. ChatGPT is growing fast. But when it comes to global search behavior, Google remains in a league…

ChatGPT Fee

Later this month, Shopify will start enabling merchants to sell products directly through ChatGPT’s “Instant Checkout” experience — meaning users can discover items in a conversation and complete purchases without…

Nano Banana Pro

Google is expanding Gemini 3 in AI Mode to more countries, making its most advanced generative search experience available to a much larger group of English-language users. What started as…