Google just published new guidance on its Universal Commerce Protocol (UCP) and how it enables AI-driven, on-Google checkout.
Key takeaway for merchants:
UCP can power a native “Buy” button on Google surfaces, while you remain the seller of record.
To participate, you’ll need the native_commerce attribute in Merchant Center.
Payments use stored Google Wallet credentials, and your payment processor must support Google Pay tokens.
Why it matters: less checkout friction in experiences like Gemini and AI Mode, and a clearer operational playbook for implementation.
Thanks for sharing Hana Kobzová
