A new study of 20.9M Google SERPs found AI Overviews now appear on 14% of shopping queries up 5.6Ă— since November 2025, when they showed on just 2.1% of transactional searches.
This shift means eCommerce sites are no longer insulated from AI-driven click loss. As Google increasingly places AI summaries above Shopping results, brands must start optimizing not just for traditional SEO, but for AI visibility and inclusion in Overviews.
Source: https://lnkd.in/eYFEMaCZ
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