Updated 3 hours ago

Google Ads News, as it happens.

Every Google Ads, GA4 and PPC change I spot, posted the day it happens, with a screenshot and what it means for your account.

Tuesday

13 October 2026
AI Search

Google AI Mode Shows More Ads

Google AI Mode now showing three ads at the bottom instead of two.

Thanks for sharing Sachin Patel

Sunday

11 October 2026
AI Search

URLs in AI Mode

Google tests showing website names or URLs in AI Mode ads. Thanks for sharing Sachin Patel.

AI Search

New Ad Design in AI Mode

Google tests blue titles for ads at the bottom of AI Mode. Thanks for sharing Sachin Patel.

AI Search

New AI Mode Ads

Google is testing a new ad design in AI Mode, changing how ads appear at the bottom of AI-generated responses. Key updates: New design: Ads now feature a white background…

Thanks for sharing Sachin Patel

Thursday

8 October 2026
AI Max

Google Tests Direct Offer Asset

Google is testing a Direct offer asset in Google Ads that lets advertisers show personalized promotions directly in AI Mode. Advertisers can set incentives, promo codes, dates, terms, and claim…

Thanks for sharing Hana Kobzová & Christian Cabrera

Friday

25 September 2026
AI Search

AI Mode Expands Brand Ad Summaries

Google AI Mode is now showing longer summaries above brand ads, expanding how ads are presented within AI-powered search results. Previously, shorter summaries had been spotted below ecommerce ads. This…

Thursday

24 September 2026
AI Search

Google Expands AI Checkout

Google is expanding native AI checkout to eligible Shopify merchants, allowing shoppers to buy products directly inside Google Search’s AI Mode and the Gemini app instead of being sent to…

Thanks for sharing Menachem Ani Ⓜ️

Sunday

20 September 2026
AI Search

New ad format inside AI Mode

Google is testing a new ad format inside AI Mode, placing ads directly between AI-generated content. The format appears embedded within AI Mode answers, making ads feel more integrated with…

Saturday

19 September 2026
AI Search

Google Tests Business Agent in YouTube Ads

Google is testing Business Agent inside YouTube ads, allowing U.S. shoppers to ask product-related questions directly within ads instead of immediately visiting a retailer’s website. The beta is limited to…

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