Updated 3 hours ago
Google Ads News, as it happens.
Every Google Ads, GA4 and PPC change I spot, posted the day it happens, with a screenshot and what it means for your account.
Tuesday
13 October 2026Google AI Mode Shows More Ads
Google AI Mode now showing three ads at the bottom instead of two.
Thanks for sharing Sachin Patel
Sunday
11 October 2026URLs in AI Mode
Google tests showing website names or URLs in AI Mode ads. Thanks for sharing Sachin Patel.
New Ad Design in AI Mode
Google tests blue titles for ads at the bottom of AI Mode. Thanks for sharing Sachin Patel.
New AI Mode Ads
Google is testing a new ad design in AI Mode, changing how ads appear at the bottom of AI-generated responses. Key updates: New design: Ads now feature a white background…
Thanks for sharing Sachin Patel
Thursday
8 October 2026Google Tests Direct Offer Asset
Google is testing a Direct offer asset in Google Ads that lets advertisers show personalized promotions directly in AI Mode. Advertisers can set incentives, promo codes, dates, terms, and claim…
Thanks for sharing Hana Kobzová & Christian Cabrera
Friday
25 September 2026AI Mode Expands Brand Ad Summaries
Google AI Mode is now showing longer summaries above brand ads, expanding how ads are presented within AI-powered search results. Previously, shorter summaries had been spotted below ecommerce ads. This…
AI Mode Product Comparisons
Google AI Mode now shows product comparisons. Thanks for sharing Sachin Patel.
Thursday
24 September 2026Google Expands AI Checkout
Google is expanding native AI checkout to eligible Shopify merchants, allowing shoppers to buy products directly inside Google Search’s AI Mode and the Gemini app instead of being sent to…
Thanks for sharing Menachem Ani Ⓜ️
Sunday
20 September 2026New ad format inside AI Mode
Google is testing a new ad format inside AI Mode, placing ads directly between AI-generated content. The format appears embedded within AI Mode answers, making ads feel more integrated with…
Saturday
19 September 2026AI Mode Adds Ad Descriptions
Google AI Mode now showing descriptions for ads, thanks for sharing Sachin Patel.
AI Mode Moves Into Google Search
Google now showing AI Mode button within the search bar above results, thanks for sharing Sachin Patel.
Google Tests Business Agent in YouTube Ads
Google is testing Business Agent inside YouTube ads, allowing U.S. shoppers to ask product-related questions directly within ads instead of immediately visiting a retailer’s website. The beta is limited to…











