Google is testing a new ad format inside AI Mode, placing ads directly between AI-generated content.
The format appears embedded within AI Mode answers, making ads feel more integrated with the surrounding content.
It differs from several other AI Mode ad formats documented recently, suggesting this is a new experiment.
Google is testing the format on both mobile and desktop.
The test indicates Google is continuing to experiment with how advertising and AI-generated answers can coexist within the AI Mode experience.
No details have yet been provided about advertiser eligibility, campaign setup, pricing, or performance.
