Google Ads News, as it happens.

Google Pushes Click-to-SMS Ads

Google Ads is now pushing click to sms ads. Thanks for finding Anthony Higman.

Google Simplifies Call Reporting

VIVEK GUPTA discovered that Google Ads has made Call Reporting easier to access directly from the “𝐂𝐚𝐥𝐥𝐬 𝐟𝐫𝐨𝐦 𝐚𝐝𝐬” conversion action!

Google Updates Alcohol Ad Policy

Google has updated its alcohol advertising policy to allow 0% alcohol beverages in India, Indonesia, and Egypt, subject to certification. The policy now also covers low-ABV drinks below 0.5% and…

Thanks for sharing Hana Kobzová

Google Updates Merchant Center Automation

Google has updated its Merchant Center automation guidance for products with frequently changing prices or availability. Products that change more than once per day may now be disapproved instead of…

Google Expands Conversion Lift Access

Google has expanded self-serve Conversion Lift to Search and Performance Max campaigns, removing the previous requirement to work with a Google representative. Advertisers need at least 1,000 observed conversions and…

Thanks for sharing Hana Kobzová

New Search Themes Recommendation

New? Felix Duerler saw this new recommendation for adding search themes.

Google Tests Direct Offer Asset

Google is testing a Direct offer asset in Google Ads that lets advertisers show personalized promotions directly in AI Mode. Advertisers can set incentives, promo codes, dates, terms, and claim…

Thanks for sharing Hana Kobzová & Christian Cabrera

Google Ads Tests New Billing Menu

Google Ads appears to be testing a new Billing menu with more links and a reorganized layout for Billing Reports, Transactions, Payment Methods, and Account Budgets. Interestingly, Summary and Billing…

More Visibility Into AI Max

Google Ads is rolling out new AI Max-related reporting columns, including Locations of interest, Optimized targeting, and Brand inclusions. These additions should give advertisers more visibility into how AI Max…

Thanks for sharing VIVEK GUPTA

Google Tests Branded Call Assets

Google Ads is testing displaying the advertiser's name within the click to call phone number call asset on the sponsored listings. Thanks for sharing Barry Schwartz & Khushal Bherwani.

Merchant Center UCP Rolls Out

Hana Kobzová discovered that the Merchant Center UCP integration hub is now gradually rolling out in the United States, offering merchants new capabilities.

Google Ads Editor 2.10 Support Ends

Hana Kobzová discovered that Google Ads Editor 2.10 and Older Stop Working October 19!