Google Ads News, as it happens.

Merchant Center Control

Google added new controls for “Found by Google” products in Merchant Center. Merchants can hide crawled products by setting the pause attribute to all, which archives them after 14 days,…

Thanks for sharing Barry Schwartz

SHOPIFY UPDATE WILL F*CK UP YOUR ACCOUNT

Merchant Center legend Emmanuel Flossie discovered that Shopify merchants preparing to migrate the Google & YouTube app are being warned about a product ID change that could disrupt Google Ads…

🛒 How people think Google Merchant Center works vs. reality

Many advertisers still treat Merchant Center as a “set it and forget it” tool. Upload a feed → connect Google Ads → sales start coming in. But in 2026, Merchant…

Three important bidding and budgeting updates

Google has announced three important bidding and budgeting updates for Google Ads: Smart Bidding Exploration expansion. Smart Bidding Exploration helps advertisers reach new users through queries that may currently be…

Google Shopping Ads in 2026

Most brands still think Google Shopping Ads are simple in 2026… ➡️ Upload products. ➡️ Get clicks. ➡️ Make sales. But the reality? It’s a full-stack performance system. Scaling Shopping…

Merchant Center Product Submissions Delayed

Bia Camargo & Barry Schwartz discovered that Google Merchant Center has a temporary delay on product submissions.

ChatGPT Product Feed Schema

I made a simple infographic for the ChatGPT Product Feed Schema. If you want your products to show up correctly in ChatGPT search or checkout, your feed needs to be…

Shopify Issue Triggers Merchant Center Warnings

Arpan Banerjee discovered that because of the Shopify issue, Merchant Center flagged a lot of product pages as unavailable. Make sure to check these!

ChatGPT Product Feed Schema

I made a simple infographic for the ChatGPT Product Feed Schema. If you want your products to show up correctly in ChatGPT search or checkout, your feed needs to be…

OpenAI Moves Product Feeds Into Ads

OpenAI is adding product feeds to its ads manager, moving the feature over from ChatGPT’s now-defunct instant checkout system. The feeds were originally used to provide accurate product data, pricing,…

Thanks for sharing Juozas Kaziukėnas

Google Marketing Live 2026

The biggest takeaway from Google Marketing Live 2026: AI is becoming the operating system for marketing. Google announced 13 major updates across Search, YouTube, Analytics, creative, and commerce all powered…

New UCP features and AI tools

Another major retail announcement from Google at Google Marketing Live: new Universal Commerce Protocol (UCP) features and AI tools designed to power the next era of shopping. The goal: make…