OpenAI is adding product feeds to its ads manager, moving the feature over from ChatGPT’s now-defunct instant checkout system.
The feeds were originally used to provide accurate product data, pricing, and checkout eligibility. With checkout shut down and merchant adoption limited, OpenAI is now repurposing them for ads.
The ads manager is starting to look more like Google Merchant Center, with product-level data, performance tracking, and feeds that can power product ads.
Feed data may also improve organic shopping results, but the main goal appears to be monetizing shopping intent in ChatGPT.
Thanks for sharing Juozas Kaziukėnas.
