Updated 11 hours ago
Google Ads News, as it happens.
Every Google Ads, GA4 and PPC change I spot, posted the day it happens, with a screenshot and what it means for your account.
Monday
18 August 2025Policy update
Starting August 2025, Google Ads will limit its Dating and Companionship ad restrictions to a shorter list of countries: Algeria, Bahrain, Sri Lanka, Palestine, Iraq, Jordan, Kuwait, Lebanon, Libya, Morocco,…
Google Refreshes 14 Google Ads Policy Guides
Google has updated 14 Google Ads Help Center policy articles, covering topics like: - Abusing the ad network. - Alcohol. - Ad protections for children and teens. - Counterfeit goods.…
Wednesday
30 July 2025YouTube monetization guidelines update
YouTube has updated its monetization guidelines as of July 29, 2025. Videos that include strong profanity, such as the f‑word within the first seven seconds, are now eligible for full…
Tuesday
29 July 2025Keyword insertion ≠ magic trick. Use with care.
Here’s how it works (and why you don’t want to use it in competitor campaigns): Let’s say you’re running ads for your chocolate shop 🍫. You can use keyword insertion…
Monday
28 July 2025🚨 ChatGPT’s ‘Record’
OpenAI just launched Record one month ago, a feature in the ChatGPT Mac desktop app (Pro, Team, Enterprise, Edu): What It Does. Click “Record” ChatGPT live-transcribes as you talk (pause/resume…
Sunday
20 July 2025Gambling and Games Policy Updates
As of July 18, 2025, Google Ads has updated its Gambling and games policy for the United States. Daily Fantasy Sports ads are now prohibited in California, and this restriction…
New in Google Ads: “Ads funded by” Label
Thomas Eccel discovered that Google now requires showing who funds each ad under the Advertiser Identity Verification (AIV) process. What’s new: - Ads will display an “Ads funded by” label.…
Cloudflare will now block AI crawlers by default
Cloudflare is taking a stand: from now on, it will block known AI bots from scraping websites automatically. AI companies have been crawling the web for years, often without permission…
Tuesday
15 July 2025Google Customer Reviews badges are being upgraded
Emmanuel Flossie discovered that in 30 days, the current badge will automatically become a new Google store widget. It will highlight your store rating, total reviews, shipping and return policies,…
Google Ads Defends Hidden Search Terms Policy as Privacy-Driven
Barry Schwartz wrote that on July 9, 2025, Google Ads' liaison Ginny Marvin publicly defended the platform's decision to hide many search terms in advertiser reports, stating that the increased…
Sunday
13 July 2025Update to Political Content Policy
In July 2025, Google will update its Political content policy and Election Ads verification pages. Key changes include updated ad format eligibility, revised disclosure guidance, new verification and revocation options,…
Friday
11 July 2025TikTok U.S. Version
TikTok is reportedly developing a separate version of its app exclusively for U.S. users, set to launch on September 5, 2025. The existing app would stop functioning in the U.S.…
