Updated 6 hours ago
Google Ads News, as it happens.
Every Google Ads, GA4 and PPC change I spot, posted the day it happens, with a screenshot and what it means for your account.
Thursday
25 June 2026Gambling and Games Policy Expansion in Peru
Google Ads is expanding its Gambling and Games policy in Peru to allow online lottery advertising by approved operators. Advertisers must hold the required licenses and certifications, including a favorable…
Monday
22 June 2026Why is the Netherlands so good at e-commerce? 🇳🇱
It is not because of its size. With just over 18 million people, Dutch companies are forced to think internationally from day one. The real advantage comes from four things:…
Sunday
21 June 2026Make Ads More Relevant with Keyword Insertion
Keyword Insertion automatically updates your ad text with the keyword that triggered your ad, helping your message match what people are searching for. Example. Headline: Buy {KeyWord:Chocolate}. If someone searches…
Google Updates Gambling Ads Policy
On July 1, 2026, Google Ads will update the US country-specifics of its Gambling and games policy. We will begin permitting Daily Fantasy Sports ads in Colorado for operators licensed…
Wednesday
17 June 2026Google Expands Limited Ad Serving on Search
Google is expanding its Limited Ad Serving policy on Search from June 2026, with a gradual rollout through 2028. Advertisers may see reduced impressions if they receive frequent user complaints,…
Monday
15 June 2026Gambling and Games policy update
On June 29, 2026, Google will update the Gambling and Games policy for France to align with the current regulatory landscape for online gambling content.
Limited Ad serving policy update
Google is updating its Limited Ad Serving policy in June 2026, with a stronger focus on advertiser identity, transparency, and user trust. Key takeaways for advertisers: • Make your brand…
Thursday
11 June 2026Gambling and Games Policy update
Google Ads will allow online gambling ads in Vietnam from June 24, 2026, but only for Vietlott-authorized lottery promoters. Advertisers must get certification first.
Sunday
7 June 2026Your privacy policy is no longer “just legal paperwork
It’s a trust signal. With regulations like GDPR, CCPA, and evolving global privacy laws, every website and app needs a clear, transparent privacy policy. Here are the essentials every modern…
Prediction markets policy update
Google is updating its U.S. Prediction markets policy in June 2026. From June 2, 2026, ads for prediction market contracts and related products are prohibited in Ohio.
Local Services Ads policy update
Google is updating its Local Services Ads policies on July 6, 2026. The policies will be renamed “Local Services Ads requirements.” The update mainly refreshes wording, improves readability, removes outdated…
Keyword insertion in Google Ads
Make Your Ads More Relevant with Keyword Insertion in Google Ads. Keyword Insertion automatically updates your ad text with the keyword that triggered your ad, helping your message match what…
