Google Ads is expanding its Gambling and Games policy in Peru to allow online lottery advertising by approved operators.
Advertisers must hold the required licenses and certifications, including a favorable technical opinion from Peru’s Ministry of Women and Vulnerable Populations (MIMP).
Permitted categories will include online gambling, sports betting, online casino games, and lotteries.
Note: The announcement contains conflicting dates: it says the revision occurs on July 8, 2026, but also states the changes become effective on June 24, 2026. The official policy page should be checked to confirm the applicable date.
