Updated 1 day ago
Google Ads News, as it happens.
Every Google Ads, GA4 and PPC change I spot, posted the day it happens, with a screenshot and what it means for your account.
Wednesday
24 January 2024Re-verify identity or business operation
Arpan Banerjee found out that if you make significant account changes during the pending of the advertiser verification process you may be asked to re-verify again.
Tuesday
23 January 2024Mozambique’s Gambling and games policy update
In February 2024, the Google Ads Gambling and games policy Mozambique country-specifics will be updated.
Wednesday
10 January 2024Sensitive content update
David Z. found out that Google is updating the inappropriate content policy in February 2024! In the pictures below you find the explanations.
Sunday
7 January 2024January’s Gambling and games policy update
In January 2024 Google will begin to accept and run ads for sports betting from state-approved entities in Delaware.
Sunday
24 December 2023Updates to Google Ads Gambling and Games Policy in France
Google has announced that on January 22 2024, the Google Ads Gambling and games policy France country-specifics will be updated.
Saturday
23 December 2023Google will update the advertiser verification program
In December 2023, Google will update the advertiser verification program to accept the verification of trade names or doing business as.
Wednesday
20 December 2023Google will update its UK Financial Services Verification policy
In February 2024, Google will update its UK Financial Services Verification policy to require that FCA-registered firms.
Friday
15 December 2023The new finance policy is live!
PPC Greg found out that the new finance policy is live and that it already triggers for words like appartements... Note Google is now investigating disapproved and limited ad issues…
Appeal Suspended Business Profiles with Google’s Latest Update
Molly Youngblood discovered that Google has now added the possibility to appeal a suspended business profile in the suspension email!
Google Enforces Certified CMPs for EEA and UK Ads
Google has sent me a reminder that from 16 January 2024, they will begin to apply the requirement of certified CMP's that integrates with IAB Europe’s Transparency and Consent Framework (TCF) when…
Wednesday
13 December 2023Google Updates Advertiser Verification Program
This month Google is making some updates to the Advertiser verification program. Google will provide more information about the business operations verification process. This update will add a step-by-step guide…
Saturday
9 December 2023Google Ads Update for US Gambling Policy
On December 12, 2023, the Google Ads Gambling and games policy United States country-specifics will be updated. Google will begin to accept and run ads for lottery-couriers in Arkansas, Montana, New Jersey…
