Updated 19 hours ago
Google Ads News, as it happens.
Every Google Ads, GA4 and PPC change I spot, posted the day it happens, with a screenshot and what it means for your account.
Wednesday
16 October 2024New website verification process
Hana Kobzová discovered that Google Merchant Center (GMC) Next has simplified its website verification process with new methods. In GMC Next, two new verification methods have been introduced:Email Code: Receive…
Wednesday
2 October 2024Brazil Gambling update
On September 30, 2024, the Google Ads Gambling and Games policy will be updated in response to new regulatory requirements in Brazil. Changes for Sports Betting and Online Gambling Operators:…
Friday
13 September 2024Update financial policy
Google has updated and reorganized the Google Ads Financial Products and Services policy for improved clarity and readability. This update, effective September 2024, aims to provide clearer information to advertisers and does…
Tuesday
10 September 2024Gambling update
In November 2024, Google Ads will update its Circumventing Systems policy, requiring advertisers with a Gambling and games certification to recertify if there have been significant changes since their original…
Friday
6 September 2024New Gambling & Games Policy USA
In September 2024, the Google Ads Gambling and games policy United States country-specifics will be updated. Google will begin to accept and run ads for sports betting from entities licensed by the…
New Gambling & Games Policy Germany
Effective September 25, 2024, Google's Gambling and Games policy in Germany will be updated. Only gambling operators and brokers licensed by the Gemeinsame Glücksspielbehörde der Länder (GGL) will be eligible…
Sunday
1 September 2024Policy for video inventory
On 23 September 2024, Google will move the existing policies for video inventory from the Google Publisher Policies to a section under the Google Publisher Restrictions as video inventory restrictions.…
Friday
30 August 2024Google can disable your conversion tracking!
Starting from April 2024, Google has begun to ramp up their consent audit program to ensure compliance with our longstanding EU user consent policy. This consent mode requires consent from users in…
Merchant Center Rollout
Google has announced that by September 2024, all retailers will be upgraded to the new Merchant Center Next platform, which will replace the classic Merchant Center. This updated platform offers…
Wednesday
28 August 2024Crypto change policy Switzerland
In September 2024, Google will update the Cryptocurrencies and related products policy to clarify the scope and requirements for the advertisement of cryptocurrency related business and services.
Friday
23 August 2024Political content update
Zeeshan Ali just texted me that in August 2024, Google will update the regional restrictions under the political content policy to include additional restrictions in Canada.
Thursday
22 August 2024New LSA Policy
Google has sent out a mail to advertisers about the new policy in which they are adding pictures automatically to LSA.
