Starting from April 2024, Google has begun to ramp up their consent audit program to ensure compliance with our longstanding EU user consent policy.
This consent mode requires consent from users in the EEA for the collection, sharing and use of personal data for personalisation of ads.
Make sure you have implemented consent mode because advertisers who fail the audit will face enforcement actions such as: suspension of remarketing lists or disabling conversions tracking.
This will impact:
– Reach potential customers
– Measure the effectiveness of your campaigns
– Optimise performance
– Understand your return on investment (ROI)
Still need to implement Consent mode? React with consent and I will send a video + a 10% discount code on Cookiebot.
