Updated 13 hours ago
Google Ads News, as it happens.
Every Google Ads, GA4 and PPC change I spot, posted the day it happens, with a screenshot and what it means for your account.
Monday
9 June 2025Update to Google third-party policy
Google has updated its Help Center article on pausing Google Ads accounts. The clarification states that individual accounts linked to a Manager account violating the Google third-party policy may also…
Thursday
29 May 2025Update to Personalized Advertising Policy (May 2025)
Google has made two clarifying updates to its Personalized Advertising Policy regarding content directed at healthcare professionals: The Health Sensitive Interest category now explicitly excludes content aimed at healthcare professionals…
Wednesday
28 May 2025Healthcare and Medicines Policy Update June 2025
Starting June 2025, Google Ads will update its Unapproved Substances policy to allow the promotion of melatonin products outside the U.S. and Canada, as long as they comply with local…
Sunday
25 May 2025Debt Services Verification Update:
Starting June 2, 2025, advertisers promoting debt services in Australia, Brazil, Germany, Ireland, South Korea, and Spain must complete Financial Services verification. This replaces the previous debt services certification but…
Saturday
17 May 2025Keyword insertion ≠ magic trick
Keyword insertion ≠ magic trick. Use with care. Here’s how it works (and why you don’t want to use it in competitor campaigns): Let’s say you’re running ads for your…
Friday
9 May 2025Install Consent Mode or lose conversion tracking (Active TODAY)🚨
Microsoft is rolling out policy enforcement with full enforcement taking effect on May 5th, 2025 (TODAY) Not installing consent mode will affect your advertising performance by preventing retargeting and conversion measurement…
Monday
5 May 2025Industry-specific verification articles update
Google is updating industry-specific verification articles.
Google Ads update
Starting May 2025, Google will show the payment profile name as the payer name in the Ads Transparency Center and My Ad Center. If you're an agency and your account…
Friday
25 April 2025Video Previews for Google Business Profile verifications
Google has introduced a new feature called Video Previews for Google Business Profile verifications. This allows users to preview their video verification before submitting it, ensuring all required elements are…
Thursday
24 April 2025Google Search Ads can now show at both the top and bottom of the page
Google is updating how Search ads are delivered at the bottom of the search results page. Previously, an advertiser’s ad would only appear in one location per page (top or…
Captcha
Captcha, previously only shown during the initial setup of a Google Ads account, has now been spotted at the MCC level. Vojtěch Audy & Hana Kobzová reported encountering a captcha…
Monday
21 April 2025Google Ads Safety Report 2024
Google's 2024 Ads Safety Report reveals a sharp rise in enforcement efforts, powered by AI and large language models (LLMs). The company focused on earlier fraud detection and stronger policy…
