All updates

Google Ads update

Share on LinkedIn

Starting May 2025, Google will show the payment profile name as the payer name in the Ads Transparency Center and My Ad Center.

If you’re an agency and your account is verified incorrectly as a direct advertiser, re-verify as an agency before May 31, 2025, or the wrong name might show up.

From June 2025, you’ll be able to edit your payer name via the verification page.

But going forward, the payment profile name = public payer name unless you change it through verification.

Thanks to Arpan Banerjee for flagging this one.

The week in Google Ads, in one email.

Free. Read by 125K+ marketers every week.

Subscribe for free

Seen something new in your account?

Send me the screenshot