Google Ads News, as it happens.

Performance Max vs Standard Shopping

The real difference is simple. Performance Max is built for scale. It uses automation to show your products across Search, Shopping, YouTube, Display, Discover and more. Standard Shopping is built…

Audience Reporting in PMax live

Thomas Eccel & Yash Mandlesha discovered that audience reporting in Pmax is now live!

Shopping Ads in 2026

Most brands still think Google Shopping Ads are simple in 2026… ➡️ Upload products. ➡️ Get clicks. ➡️ Make sales. But the reality? It’s a full-stack performance system. Scaling Shopping…

Changes to Target-Based Bid Strategies

Starting August 17, 2026, Google Ads will update target-based bidding so campaigns optimize more consistently toward the Target CPA or Target ROAS you set, even when budgets change. What may…

5 ways to segment your Performance Max Campaigns

🎯 Most advertisers still segment Performance Max the wrong way. I often see PMax campaigns structured like this: • One campaign for all products. • Or segmentation only by brand…

Merchant Center in 2026

🛒 How people think Google Merchant Center works vs. reality. Many advertisers still treat Merchant Center as a “set it and forget it” tool. Upload a feed → connect Google…

New Performance Max Channel Diagnostics

Google Ads has introduced a useful diagnostics feature within Channel Performance, found under Insights & Reports. Advertisers can now review diagnostics across all channels or examine a specific channel to…

Ultimate Google Ads Checklist

I turned everything I know about Google Ads into one checklist. Not theory. Not “best practices”. What actually works in 2026. 👉 Smart bidding. 👉 PMax across the full funnel…

Shopping Ads in 2026

Most brands still think Google Shopping Ads are simple in 2026… ➡️ Upload products. ➡️ Get clicks. ➡️ Make sales. But the reality? It’s a full-stack performance system. Scaling Shopping…

Performance Max Gets Product Reporting by Asset Group

Google has introduced a useful update for Performance Max campaigns: advertisers can now select individual asset groups directly within the Products report. This makes it much easier to analyze product-level…

Custom Labels in Demand Gen

Google Ads now supports Custom Labels in Demand Gen campaigns, expanding a feature previously limited to Performance Max and Standard Shopping. Advertisers can use labels 0–4 to segment products by…

Google clarifies broad search in Local Services Ads

Google has expanded its Local Services Ads broad search documentation, explaining how advertisers can opt out of general category queries, identify broad-search leads, and report on their costs. Disabling broad…

Thanks for sharing Barry Schwartz