Google Ads News, as it happens.

Local Inventory Ads Update

Local Services Ads are moving into the Google Ads interface. The campaigns will run under Performance Max with pay-per-lead goals, while keeping the current LSA model: ads remain limited to…

NotebookLM for PMax Pitches

Google has launched a dedicated NotebookLM to help agencies pitch Performance Max to clients. The tool can generate pitch emails, discovery call scripts, campaign setup guidance, and PMax recommendations. Useful…

Household Income Exclusion Pmax

Thomas Eccel spotted the household income exclusions in Pmax!

PMax Voice-over Examples Added

Arpan Banerjee discovered that Google has added Voice-over video enhancement examples under Asset Optimization in Performance Max campaigns.

Pmax Segmentation Case Study

Most advertisers try to scale Google Ads by increasing budget. That’s usually where ROAS drops. Here’s what actually worked instead. A client wanted to scale spend without sacrificing performance. Inside…

How to use Google Ads better than 99% of people!

Most people don’t fail at Google Ads because it’s “too hard.”. They fail because they skip the fundamentals. They chase clicks instead of customers. They run ads without a real…

Google Ads Audit Sheet

I reviewed a lot of lead gen accounts recently. Same pattern every time: Tracking is incomplete. Leads aren’t qualified. Sales team not aligned. Follow-up too slow. So I created a…

Google Ads Audit Sheet

I reviewed a lot of lead gen accounts recently. Same pattern every time: Tracking is incomplete. Leads aren’t qualified. Sales team not aligned. Follow-up too slow. So I created a…

Dynamic Remarketing Explained

Most people think remarketing works like this: Show ads → Remind users → Hope they come back. But that’s not what actually drives results anymore. Welcome to Dynamic Remarketing 👇.…

Google Ads Audit Sheet

I reviewed a lot of lead gen accounts recently. Same pattern every time: Tracking is incomplete. Leads aren’t qualified. Sales team not aligned. Follow-up too slow. So I created a…

Apply Theme to Asset Group

New in PMax: “Apply Theme to Asset Group” 👀. Google now lets you apply seasonal themes like Black Friday, Christmas, summer sale, back to school, Valentine’s Day, and more.

Thanks for sharing Thomas Eccel

Pmax with Ad credit

VIVEK GUPTA discovered that Google is again promoting Pmax with Ad credit!