Local Services Ads are moving into the Google Ads interface.
The campaigns will run under Performance Max with pay-per-lead goals, while keeping the current LSA model: ads remain limited to Search and Maps, and advertisers continue paying for valid leads rather than clicks.
The move should make campaign and lead management easier by bringing LSAs into the same platform as other Google Ads campaigns. Existing settings and Google Business Profile information will be used during the transition.
One important limitation: historical performance data will not transfer, so advertisers should download previous reports before migration.
The first accounts will move in August, followed by a phased rollout.
Credit to Ginny Marvin for sharing the update.
