Google Ads News, as it happens.

Google Expands Performance Troubleshooting

Barry Schwartz reports that Google Ads appears to have published or updated a broader set of help documents focused on troubleshooting campaign performance fluctuations and changes. The guidance now covers…

Short Titles Expand to PMax

Google has expanded the short_title attribute in Merchant Center beyond Demand Gen: it can now appear in visual Performance Max placements such as YouTube and Discover. Merchants should aim to…

Thanks for sharing Hana Kobzová

PMax Gets Local Customer Optimization

Google has introduced Local customer optimization for Performance Max campaigns focused on store goals. The feature is designed to prioritize people who are physically nearby and showing strong immediate intent,…

Thanks for sharing Hana Kobzová

More Control in PMax

Google Ads is rolling out more control over how PMax prioritizes conversions across channels. Useful when spend gets stuck in a low-performing channel but attribution still matters. YouTube may assist…

🚨 New PMAX setting spotted: Only bid for new prospects

This is a pretty interesting one. Google is testing a new “New prospects” option in Performance Max. The idea is simple: → Focus PMAX on new prospects. → Exclude existing…

Watch-While Ads

YouTube has officially introduced Watch-While Ads, a non-disruptive image ad format that appears while videos keep playing. It’s supported across Demand Gen, Performance Max, and App Campaigns. Credit to Hana…

PMax Adds Loyalty Bidding

Arpan Banerjee discovered that he now has the option in Pmax to bid higher for loyalty members and that he can show members benefits.

Asset Optimalisation Upgrade

Google Ads is upgrading Performance Max video ads with a new asset optimisation feature that uses generative AI to create missing video aspect ratios, helping ads appear across more placements…

Prepare your Google Ads for AI

Most advertisers think “AI in Google Ads” means turning on Performance Max. It’s not. AI is only as good as the: • conversion signals. • data quality. • account structure.…

Google Ads Audit Sheet

I reviewed a lot of lead gen accounts recently. Same pattern every time: Tracking is incomplete. Leads aren’t qualified. Sales team not aligned. Follow-up too slow. So I created a…

Performance Max vs Standard Shopping

The real difference is simple. Performance Max is built for scale. It uses automation to show your products across Search, Shopping, YouTube, Display, Discover and more. Standard Shopping is built…

Prepare your Google Ads for AI

Most advertisers think “AI in Google Ads” means turning on Performance Max. It’s not. AI is only as good as the: • conversion signals. • data quality. • account structure.…