Updated 1 day ago
Google Ads News, as it happens.
Every Google Ads, GA4 and PPC change I spot, posted the day it happens, with a screenshot and what it means for your account.
Tuesday
11 March 2025New shopping Ads test
Arpan Banerjee just sent me these new shopping ads. Are they part of PMax? I have never seen these before!
Sunday
9 March 2025New Beta
Alexandre Falck🧙♂️ introduced a new beta feature called Click-To-RCS, currently available in Germany. This ad extension allows advertisers to integrate it into their Search or Performance Max campaigns, enabling users…
Saturday
8 March 2025API V19
Google has released version 19 of the Google Ads API, introducing new features and improvements for developers. Key updates include: - Automatically generated enhanced video assets for Performance Max campaigns.…
PMAX NEGATIVES LIVE
This morning I asked Thomas Eccel when are we going to see the keyword negatives for Pmax! I guess the Google Gods heard us talking 🤣 . Note that it…
Spotted by Helen Gietmann & posted by Thomas Eccel!
Pmax with Store Goals Update
Anthony Higman found out that Google Ads is making changes to how offline conversions are handled in Smart and Performance Max (PMax) campaigns with Store Goals. S. tarting February 28,…
Thursday
6 March 2025NEW Google Ads Update
Google Ads is introducing new creative capabilities to enhance campaign performance: Generative AI for Images of People: Use text prompts to generate lifestyle images featuring adult people across Performance Max,…
Sunday
2 March 2025Pmax News
Thomas Eccel discovered that brand guidelines are now showing on top when creating asset groups.
More Acces NCHV
More users are now seeing the New Customers high-value bid method for Pmax! Found by Felix Mayo.
Saturday
1 March 2025New Pmax feature live
Natasha Kaurra discovered that the new pmax update is live. This update shows if a certain signal is increasing/driving incremental traffic!
New Pmax function live
You can now exclude brand terms 𝐨𝐧𝐥𝐲 𝐟𝐨𝐫 𝐒𝐞𝐚𝐫𝐜𝐡 𝐚𝐝𝐬, while keeping them active for Shopping ads. Found by Arpan Banerjee.
Upgrade Brand Guidelines
Google Ads now displays a pop-up notification prompting users to upgrade their Performance Max campaigns with brand guidelines. This ensures better control over how your business name and logos appear in ads.
Tuesday
11 February 2025Update Brand Guidelines
Google Ads now displays a pop-up notification prompting users to upgrade their Performance Max campaigns with brand guidelines. This ensures better control over how your business name and logos appear…
