Updated 22 hours ago
Google Ads News, as it happens.
Every Google Ads, GA4 and PPC change I spot, posted the day it happens, with a screenshot and what it means for your account.
Saturday
31 May 2025How you can show up on AI overviews
Only if you use PMax or search with broad match you can show up on AI overviews or AI Mode.
Friday
30 May 2025Pmax Insight report
Looks like the Pmax insights report is now slowly rolling out for everybody!
Thursday
29 May 2025Video Ads in Search, Shopping & Image tab
Google has launched a new informational page introducing Video Ads Across Google Surfaces(announced during GML 2025). This new format blends video content with product information, creating an interactive and engaging…
Sunday
25 May 2025Power Pair Leaked emails
Leaked emails reveal Google executives knew advertisers were frustrated with the 2024 “Power Pair” push (broad match + PMax). And funny enough they are now introducing the power pack( AI…
New PMax Image Features (UI-only)
Google Ads now auto-sources images from landing pages and enhances uploaded assets (e.g. smart cropping). Enabled by default, but only manageable via the UI until API v21.
Saturday
24 May 2025The full update of GML 2025!
Google Marketing Live 2025: Expert Summary for Google Ads Specialists. Google introduced many significant updates across Search, Shopping, Video, Measurement, and Creative tools. Below is the full summary. AI Overviews…
GML 2025 Overview & Summary
- Ads in AI overviews are expanding to Desktop in the US and to select English-speaking countries on Mobile. - Experimenting with Ads in AI Mode. - Try-on shopping (announced…
Friday
23 May 2025New Microsoft Advertising update
Microsoft Advertising is rolling out an important update the week of May 18 that changes how Performance Max and Standard Shopping campaigns compete in the auction. Until now, Performance Max…
Wednesday
21 May 2025AI Max for Search Campaigns
AI Max for Search Campaigns: Key Takeaways from Ginny Marvin’s PPC Chat interview. AI Max is not a new campaign type. It’s a set of optional features you can enable…
Tuesday
20 May 2025Product Launch Alert 🚨
Tired of CPC spikes, budget burnouts, and campaign anxiety? I've got your back! Introducing Smart Recommendations™, the first daily optimization supplement for PPC pros. - Clinically proven to reduce campaign…
4 Shopping Pmax set-ups
I read the awesome post from Dario Zannoni. He wrote down 4 Pmax shopping set-ups that you can use. Below I have made a picture of those. When using a…
Sunday
18 May 2025Power Pair
Leaked emails reveal Google executives knew advertisers were frustrated with the 2024 “Power Pair” push (broad match + PMax). Despite heavy promotion at Google Marketing Live, many found the automation…
