– Ads in AI overviews are expanding to Desktop in the US and to select English-speaking countries on Mobile
– Experimenting with Ads in AI Mode
– Try-on shopping (announced at I/O)
– Agentic checkout (announced at I/O) with pricing goal,
– Agentic capabilities are coming to Ads & GA4.
– A/B tests for shopping
– Powerpack ( Pmax, AI Search & Demand Gen) before it was the Power pair search and Pmax
– 90 improvements for Pmax, 10% more conversions
– Channel performance reporting, in open beta today
– AI Max for search campaigns, keyword-less targeting gets you to a new level
– AI Max will give insights into headlines, keywords, and landing pages
– AI Max performance is 27% better than exact
– Smart bidding exploration(flexible ROAS target)
– Demand Gen got 60 improvements last year, a 26% increase in conversions per dollar spent
– New customer acquisition goal coming soon for Demand Gen
– 75% of queries are broad
– Video Ads in Search and Shopping
– New prospecting tools and reporting( exclude people for campaigns, new attribution path reportin in Analytics,attributed brande searches)
– New signals for YouTube that help Google spot when somebody wants to buy
– Shopping Ads on connected tv
– Shoppable Ads are coming to masthead
– New creator partnership hub (announced earlier)
– You can now see how your search pmax and shopping campaigns drive app installations and conversions
– Target ROAS bidding for IOS is back
– Event-level data and more insights to IOS campaigns
– New commerce media suite for the brand
– Retail partners can sell first-party data to advertisers
– Brand get access to first-party data from retailers
– Asset studio launching for Google
– SyntId for watermarking images
– Generated assets for you are rolling out soon
– A/b test shopping product titles
– Brand profile launched (not new, already seen before)
– Video assets manager in Merchant Center
– Incrementality test coming for budgets as low as 5000 dollar
– Google Ads data manager shows recommendations
– Google tag getaway( announced earlier)
– Enhanced attribution & cross-channel measurement for Google Analytics
– Cross-channel budget tools for Google Analytics
– Demand Gen gets Maps inventory
