Google Ads News, as it happens.

Performance Max update: “Your Data Exclusions”

Google has released an important new update for Performance Max campaigns, called “Your Data Exclusions”.With this new campaign-level setting, advertisers gain more control over how first-party data is used in…

New update: Google Ads AI suggests Meta ad videos

Google Ads has introduced a striking new feature. When editing assets in Performance Max and Demand Gen campaigns, Google Ads AI can now suggest video ads that originally ran on…

What’s New in Google Ads API v23

Google has released version 23 of the Google Ads API, marking the first update of 2026 and beginning a faster release cycle for improvements. The v23 update brings more detailed…

Easy Pmax Ads Preview

Hana Kobzová & Bia Camargo discovered that Google now has one click previews for Pmax.

Campaign experiments

Google Ads is introducing Campaign Mix Experiments (Beta) — a highly anticipated testing feature that allows advertisers to measure the incremental impact of different campaign combinations across multiple campaign types.…

Spotted by Dario Zannoni

🚨 Big Performance Max Update: Data Exclusions 🚨

Google Ads has quietly rolled out an important update to Performance Max: Data Exclusions are now available at the campaign level. With this feature, advertisers can exclude their own first-party…

Spotted by Callie Kessler

4 Shopping Pmax set-ups by Dario Zannoni

I read the awesome post from Dario Zannoni. He wrote down 4 Pmax shopping set-ups that you can use. Below I have made a picture of those. When using a…

Google Ads 2025

The Year AI Truly Changed Advertising2025 wasn’t just another year of updates it was a turning point in how marketers plan, measure, and scale results with Google Ads. Google delivered…

AI Overviews

Google has clarified how keyword match types work for ads that appear within AI Overviews, and the update changes how advertisers should think about search visibility in AI-driven results. The…

Basic Starting E-com Google Ads strategy

Got your brand in shopping? Make sure to exclude and also start a brand shopping campaign. 20-30 conversions in a NB campaign? Test with ROAS or POAS and broad. 20-30…

Political Ad Statement

Google has quietly introduced a new mandatory requirement in Google Ads: a Political Ad Statement. Advertisers started noticing it inside Performance Max campaigns, where Google now prompts them to answer…

Google Ads 2024: Updates You Need to Know

- Consent Mode V2 mandatory 2024. - Launch Demand Gen & removal Discovery. - Launch negative keywords Pmax. - Standard Shopping & Pmax get the same rank. - Ads in…