Google Ads has introduced a striking new feature.
When editing assets in Performance Max and Demand Gen campaigns, Google Ads AI can now suggest video ads that originally ran on Meta platforms (such as Facebook).
These videos are sourced via a third-party data provider called Pathmatics (part of Sensor Tower) and appear as suggestions inside the Google Ads interface.
What’s happening exactly?
- Google Ads AI shows video creatives
- These creatives were previously used in Meta ads
- The source is a third-party provider, not your own account
- Suggestions appear during asset creation
This means Google is now using competitive ad intelligence directly inside its own ad platform.
Why this is a big deal
This update is significant because:
- It blurs the line between ad platforms
- It gives advertisers visibility into competitor creatives
- It raises questions around data usage and transparency
Seeing competitor videos inside Google Ads was not common before — now it’s part of the workflow.
What advertisers should know
- These videos are suggestions, not auto-used assets
- You still decide what is uploaded and published
- The feature applies to PMax and Demand Gen campaigns
Still, it’s important to understand where these suggestions come from.
Final thoughts
This update shows how aggressive and data-driven ad platforms have become.
Google Ads AI is no longer just optimizing your campaigns — it’s also learning from what works on other platforms.
Whether this is helpful or uncomfortable depends on how you view competitive intelligence.
But one thing is clear:
cross-platform influence in paid media is no longer theoretical — it’s happening.
Thanks Thomas Eccel: https://www.linkedin.com/posts/thomaseccel_ppc-googleads-activity-7423266398812131328-pMu-?utm_source=share&utm_medium=member_desktop&rcm=ACoAADgO2Z4B89w25NEtrI9ZRlfnlTSIa6grYEE