Google Ads News, as it happens.

You can’t run AI Max like a normal Search campaign

Here’s how Google’s AI Max workflow actually works ↓. AI Max is essentially a Performance Max-style upgrade for Search. But instead of optimising around keywords and ads, it optimises around…

New Results tab in Recommendations

Google Ads has launched a new Results tab in Recommendations, showing the actual performance impact after applying bid or budget changes. It compares results one week post-change against an estimated…

Thanks for sharing Hana Kobzová

You can’t treat Performance Max like an upgraded version of Standard Shopping!

Here’s how the real PMax vs Standard Shopping setup actually works ↓. Performance Max is not a Shopping campaign with more placements. It’s a different operating model. The difference shows…

Build a profitable Google Ads system

The exact 4-step setup I use to launch and fix Google Ads accounts for growth-focused teams and agencies. THE FOUNDATION (STRUCTURE + INTENT) → Build campaigns only when different settings…

7 new Google updates

Google just announced 7 real updates that will reshape how ads and commerce work in 2026. Short version ↓. Based on Google's new roadmap. AI Mode gets its own native…

You can’t run AI Max like a normal Search campaign.

Here’s how Google’s AI Max workflow actually works ↓. AI Max is essentially a Performance Max-style upgrade for Search. But instead of optimising around keywords and ads, it optimises around…

🚨Big Pmax Update 🚨

Matteo Braghetta discovered that Google is rolling out controlled A/B testing for creatives directly inside Performance Max!

🚨BIGGEST UPDATE IN PMAX (LAST WEEK)🚨

DATA EXCLUSIONS! With this feature, you can exclude any of your Website Visitor Lists OR Customer Match Lists! This will seemingly exclude all remarketing lists (it's not just an audience…

Spotted by Callie Kessler

Surfacing Recommendations in Google Merchant Center

Google Merchant Center is now surfacing recommendations specifically aimed at improving your product description field in the feed. The idea is to push advertisers to use richer, more descriptive and…

Mixed type experiment in early beta

Emil Emanuel Ankjær Nordahl discovered that Mixed campaign type experiments are now available in an early beta. You can test different campaign types against each other (for example Search vs.…