Updated 14 hours ago
Google Ads News, as it happens.
Every Google Ads, GA4 and PPC change I spot, posted the day it happens, with a screenshot and what it means for your account.
Thursday
23 April 2026Myths vs Reality in Google Ads
Most Google Ads accounts don’t fail because of the platform. They fail because of bad assumptions. Here are a few I still see in 2026: → “Smart bidding = set…
Tuesday
21 April 2026🛒 How people think Google Merchant Center works vs. reality
Many advertisers still treat Merchant Center as a “set it and forget it” tool. Upload a feed → connect Google Ads → sales start coming in. But in 2026, Merchant…
Monday
20 April 2026🎯 Most advertisers still segment Performance Max the wrong way
I often see PMax campaigns structured like this: • One campaign for all products. • Or segmentation only by brand or category. • Or random asset group splits. But Performance…
Performance Max Segmentation
Most advertisers try to scale Google Ads by increasing budget. That’s usually where ROAS drops. Here’s what actually worked instead. A client wanted to scale spend without sacrificing performance. Inside…
Sunday
19 April 2026case-studies/case-3
260% Profit Growth with a Best Seller PMax Strategy — Adriaan Dekker. Spending 5K or more per month on Google Ads? Book a free call →. Case studies. /. Case…
Mastering Google’s AI Max Workflow
You can’t run AI Max like a normal Search campaign. Here’s how Google’s AI Max workflow actually works ↓. AI Max is essentially a Performance Max-style upgrade for Search. But…
Thursday
16 April 2026Heads up for Google Ad Grants advertisers
Since February 3, Performance Max ads appear to have stopped serving on Google Maps. In the Channel performance report, Maps is showing 0 impressions and $0 spend while Google Search…
Monday
13 April 2026Most advertisers try to scale Google Ads by increasing budget
That’s usually where ROAS drops. Here’s what actually worked instead. A client wanted to scale spend without sacrificing performance. Inside their Performance Max campaign, the problem was clear: A few…
Sunday
12 April 2026Mastering Google’s AI Max Workflow
You can’t run AI Max like a normal Search campaign. Here’s how Google’s AI Max workflow actually works ↓. AI Max is essentially a Performance Max-style upgrade for Search. But…
Performance Max vs Standard Shopping
The real difference is simple. Performance Max is built for scale. It uses automation to show your products across Search, Shopping, YouTube, Display, Discover and more. Standard Shopping is built…
Thursday
9 April 2026Copy and edit with AI
Thomas Eccel discovered that the“Copy and Edit with AI” Feature has been added to PMAX Asset Groups.
Monday
6 April 2026BUILD A PROFITABLE GOOGLE ADS SYSTEM
The exact 4-step setup I use to launch and fix Google Ads accounts for growth-focused teams and agencies. THE FOUNDATION (STRUCTURE + INTENT) → Build campaigns only when different settings…
