Google Ads News, as it happens.

Google Ads checklist

Set up. Optimize. Scale. 1. SETUP. ☐ Create a Google Ads account (or link to existing) ☐ Install conversion tracking (Google Tag / GTM) ☐ Link Google Ads with Google…

Vehicle Ads Now Available in Standard Shopping Campaigns

Big update from Google: Vehicle ads are no longer limited to Performance Max. You can now run them via Standard Shopping campaigns in Google Ads. What’s new: Vehicle ads now…

Spotted by Hana Kobzová

Dynamic Remarketing Explained

Most people think remarketing works like this: Show ads → Remind users → Hope they come back. But that’s not what actually drives results anymore. Welcome to Dynamic Remarketing 👇.…

How people see Google Shopping Ads in 2026

Most brands still think Google Shopping Ads are simple in 2026… ➡️ Upload products. ➡️ Get clicks. ➡️ Make sales. But the reality? It’s a full-stack performance system. Scaling Shopping…

Performance Max vs Standard Shopping

The real difference is simple. Performance Max is built for scale. It uses automation to show your products across Search, Shopping, YouTube, Display, Discover and more. Standard Shopping is built…

Google Ads Audit Sheet

I reviewed a lot of lead gen accounts recently. Same pattern every time: Tracking is incomplete. Leads aren’t qualified. Sales team not aligned. Follow-up too slow. So I created a…

Ultimate Google Ads Checklist

I turned everything I know about Google Ads into one checklist. Not theory. Not “best practices”. What actually works in 2026. 👉 Smart bidding. 👉 PMax across the full funnel…

Mastering Google’s AI Max Workflow

You can’t run AI Max like a normal Search campaign. Here’s how Google’s AI Max workflow actually works ↓. AI Max is essentially a Performance Max-style upgrade for Search. But…

Google Ads Case Study

Most advertisers try to scale Google Ads by increasing budget. That’s usually where ROAS drops. Here’s what actually worked instead. A client wanted to scale spend without sacrificing performance. Inside…

🎯 Most advertisers still segment Performance Max the wrong way

I often see PMax campaigns structured like this: • One campaign for all products. • Or segmentation only by brand or category. • Or random asset group splits. But Performance…

🛒 How people think Google Merchant Center works vs. reality

Many advertisers still treat Merchant Center as a “set it and forget it” tool. Upload a feed → connect Google Ads → sales start coming in. But in 2026, Merchant…

Myths vs Reality

Most Google Ads accounts don’t fail because of the platform. They fail because of bad assumptions. Here are a few I still see in 2026: → “Smart bidding = set…