Updated 10 hours ago
Google Ads News, as it happens.
Every Google Ads, GA4 and PPC change I spot, posted the day it happens, with a screenshot and what it means for your account.
Sunday
28 June 2026Demand Gen Gets More YouTube Tools
June’s Demand Gen update expands YouTube campaign tools to help advertisers drive more new-customer growth. Key additions include broader automatic video resizing across aspect ratios, Gemini-powered creative optimization recommendations, and…
Alphabet / Google Ecosystem in 2026
Alphabet is far more than a search engine. It operates one of the largest technology ecosystems in the world, spanning AI, advertising, cloud infrastructure, robotics, health science, and autonomous vehicles.…
Thursday
25 June 2026Google Ads API Ends New Smart Campaign Creation
Google will stop allowing new Smart Campaigns to be created through the Google Ads API on August 3, 2026. Existing campaigns will continue running and remain manageable via the API,…
Sunday
21 June 2026SHOPIFY UPDATE WILL F*CK UP YOUR ACCOUNT
Merchant Center legend Emmanuel Flossie discovered that Shopify merchants preparing to migrate the Google & YouTube app are being warned about a product ID change that could disrupt Google Ads…
Shopify Events Coming Directly to Google Analytics
Starting in July 2026, Google Analytics will automatically receive e-commerce events, including purchases, directly from Shopify for stores using the Google & YouTube app. The new server-to-server integration is intended…
Wednesday
17 June 2026Insane Things You Can Do With YouTube Ads
Intent-Based Targeting – Reach people actively searching for solutions. Skippable In-Stream Ads – Pay only when users actually watch or engage. Custom & Lookalike Audiences – Target warm users &…
Google Changes Demand Gen Billing on Discover
Arpan Banerjee got the message that Google Ads is changing how certain Demand Gen campaigns are billed on Discover. Starting July 15, 2026, campaigns using view-through conversion (VTC) optimization will…
Tuesday
16 June 2026Customer Lifecycle Goals
Most people optimize campaigns like this: Get conversions → Lower CPA → Scale. But that’s not how growth actually works anymore. Welcome to Customer Lifecycle Goals 👇. Instead of optimizing…
Facebook Ads vs. Google Ads
Facebook Ads vs. Google Ads: View-Through Conversions Simplified. Okay, let’s get to it. Facebook’s like, Oh, they saw your ad? Cool, we’ll count it if they buy later.”. Google’s more…
Monday
15 June 2026June 2026 update to the Display & Video 360 API
Google’s latest DV360 API update introduces: • Support for Structured Data Files v10. • New AudioContentType, Exchange, and GeoRegionType values. • YouTube Channel Pack targeting for Demand Gen resources. •…
Saturday
13 June 2026Performance Max vs Standard Shopping
The real difference is simple. Performance Max is built for scale. It uses automation to show your products across Search, Shopping, YouTube, Display, Discover and more. Standard Shopping is built…
Demand Gen Campaign
Most advertisers use Google Ads to capture demand. But they forget one thing: You need to create demand first. That’s where Demand Gen comes in. No keywords. No active search…
