June’s Demand Gen update expands YouTube campaign tools to help advertisers drive more new-customer growth.
Key additions include broader automatic video resizing across aspect ratios, Gemini-powered creative optimization recommendations, and Web-to-App Acquisition Measurement to track app installs generated by Demand Gen campaigns.
Measured reports that 72% of incremental YouTube conversions come from new customers.
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Subscribe for freeThey sit next to your static image ads and only serve on the Google Display Network. YouTube, Discover, Maps and Gmail are excluded. What Google accepts: custom static HTML5. AMPHTML.…
Spotted by Hana Kobzová, via PPC News Feed
You find it under Tools > Translation. What it can translate: Text assets: headlines, descriptions, sitelinks and callouts. Keywords. Images: AI swaps the text on the image and adds the…
Spotted by Jyll Saskin Gales, via Barry Schwartz
They give AI Mode and Gemini richer product data to work with: question_and_answer: up to 30 Q&As per product, 1,000 characters each. document_link: up to 5 PDF links, like manuals…
Via Search Engine Land
