Google Ads News, as it happens.

Search vs Pmax vs Demand Gen

Here’s the real difference in campaign type's 👇. Search = Capture demand. People are already looking. Keyword-based targeting. High intent traffic. Best for immediate leads/sales. Bottom of funnel. Performance Max…

GOOGLE ADS CHECKLIST

Set up. Optimize. Scale. 1. SETUP. ☐ Create a Google Ads account (or link to existing) ☐ Install conversion tracking (Google Tag / GTM) ☐ Link Google Ads with Google…

Google Publishes YouTube Audio Ads Guide

Google has published its first dedicated guide for YouTube audio ads, bringing setup instructions, technical requirements, and creative best practices into one place. Key details: Audio ads run across YouTube…

Customer Match Explained

Most people think Customer Match works like this: Upload a list → Target those users → Done. “It’s just remarketing with emails.”. But that’s not what’s actually happening. Customer Match…

Demand Gen Campaigns in 2026

Most advertisers use Google Ads to capture demand. But they forget one thing: You need to create demand first. That’s where Demand Gen comes in. No keywords. No active search…

YouTube Ads in 2026

Yes, YouTube Ads can convert. But they don’t convert the same way Search does. The reality. Search. User intent is already there. Conversion is immediate. That’s why it’s easier to…

Alphabet / Google Ecosystem in 2026

Alphabet is far more than a search engine. It operates one of the largest technology ecosystems in the world, spanning AI, advertising, cloud infrastructure, robotics, health science, and autonomous vehicles.…

YouTube Audio Ads Guide

Google has published its first official guide for creating YouTube audio ads. The format supports YouTube and YouTube Music, with 30-second video creatives, Target CPM bidding, and practical voiceover best…

Thanks for sharing Hana Kobzová

Budget Recommendations

Google Ads is introducing a Budget Panel for Performance Max and Demand Gen campaigns. It provides Low, Medium and High daily budget recommendations, along with performance forecasts based on campaign…

Google Ads Audit Sheet

I reviewed a lot of lead gen accounts recently. Same pattern every time: Tracking is incomplete. Leads aren’t qualified. Sales team not aligned. Follow-up too slow. So I created a…

Google Ads Fuel Alphabet’s Q2 Growth

Alphabet delivered a strong Q2, with total revenue up 24% to $119.8 billion. Google advertising revenue rose to $81.6 billion, driven mainly by 17% growth in Search and 13% growth…

Google Ads API v25 Expands Reporting

Google Ads API v25 adds richer YouTube and Shorts reporting, new loyalty retention and customer acquisition goals, and expanded creator insights. Developers must update their client libraries and integrations to…