Google has published its first dedicated guide for YouTube audio ads, bringing setup instructions, technical requirements, and creative best practices into one place.
Key details:
Audio ads run across YouTube and YouTube Music during listening-focused experiences.
Advertisers upload a YouTube video, typically using a static image or simple animation.
Ads up to 15 seconds are non-skippable.
Ads from 16 to 30 seconds are skippable.
Campaigns use the Brand awareness and reach objective, the Audio video campaign subtype, and Target CPM bidding.
The guide does not launch a new ad format, but it should make YouTube audio campaigns easier for advertisers to test and implement.
