Google Ads News, as it happens.

Amazon Comes to YouTube Shopping

Amazon is coming to our YouTube Shopping affiliate program! Eligible U.S. creators will now be able to tag Amazon products in their Shorts, long-form videos and livestreams, making it even…

Demand Gen Adds Multiple Conversion Goals

Google has expanded Demand Gen campaigns to support multiple conversion optimization goals, giving advertisers more flexibility in how campaigns are optimized and measured. Advertisers can now select several goals within…

Rethink 2026

Google is inviting marketers to join Rethink 2026, a virtual event featuring practical insights, industry trends, and best practices across Search, YouTube Ads, AI, and marketing measurement. The two-day event…

AI Turns Ads Into Videos

Google is beginning to roll out a new Beta video-generation tool in Google Ads Asset Studio, likely one of the features announced at GML 2026. Called “Transform your website or…

Thanks for sharing Dario Zannoni

More Control in PMax

Google Ads is rolling out more control over how PMax prioritizes conversions across channels. Useful when spend gets stuck in a low-performing channel but attribution still matters. YouTube may assist…

Watch-While Ads

YouTube has officially introduced Watch-While Ads, a non-disruptive image ad format that appears while videos keep playing. It’s supported across Demand Gen, Performance Max, and App Campaigns. Credit to Hana…

Google Ads is making another big shift in video!

TrueView in-stream and in-feed consideration campaigns are being upgraded to Video View Campaigns (VVC) and moving toward multi-format ads powered by Google AI. One detail advertisers should pay close attention…

Lower Demand Gen Budgets

Google has lowered the demand ven recommendation to 10 times the target CPA. Before it was 15. Thanks for spotting Hana Kobzová.

YouTube Is Changing View Counts

YouTube is changing view counts on August 24, 2026: a view will count as soon as a video starts playing, rather than after 30 seconds for regular videos and livestreams.…

Google Adds Branded Search Conversions

Google Ads has added branded searches as a new conversion type for YouTube and Demand Gen campaigns. It tracks brand-related searches on Google and YouTube within seven days after users…

Thanks for sharing Hana Kobzová

Google Ads Audit Sheet

I reviewed a lot of lead gen accounts recently. Same pattern every time: Tracking is incomplete. Leads aren’t qualified. Sales team not aligned. Follow-up too slow. So I created a…

Performance Max vs Standard Shopping

The real difference is simple. Performance Max is built for scale. It uses automation to show your products across Search, Shopping, YouTube, Display, Discover and more. Standard Shopping is built…