Updated 1 day ago
Google Ads News, as it happens.
Every Google Ads, GA4 and PPC change I spot, posted the day it happens, with a screenshot and what it means for your account.
Monday
14 April 2025New Page on YouTube subscriptions for Demand Gen
Google Ads now lets advertisers track and optimize for YouTube channel subscriptions and follow-on views as conversions in Demand Gen campaigns. Once a Google Ads account is linked to a…
New Screenshots for video ads Demand Gen 🚨
Thomas Eccel already posted it but now Arpan Banerjee has sent me the official announcement. Video Ads for Demand Gen campaigns will soon start using landing page screenshots to improve…
Saturday
12 April 2025Ads on your homepage 🚨
Discovery comes to the desktop. Now, will we see Ads here? I'm very curious about how this can impact the Demand Gen campaigns and when Google will roll this out.…
Call to action on picture?
Ömer Seyfettin Ekinci saw this call to action on the picture of a YouTube ad looks weird.
Thursday
10 April 2025Five new creation tools in YouTube Shorts
YouTube Shorts is launching five new creation tools this spring to make video editing easier and more creative: Improved video editor – Make precise clip edits with zooming, snapping, rearranging,…
VIDEO ADS IN SEARCH 🚨
Sachin Patel & Barry Schwartz discovered that Google is now testing with showing video ads in search! We have already seen YouTube videos in search results but never videos in…
Structured Data Files v8.1
Structured Data Files v8.1 Now AvailableStructured Data Files (SDF) v8.1 is now generally available in Display & Video 360, supporting both UI and API use. Key updates include: - Support…
Wednesday
9 April 2025YouTube Engagement Demand Gen
Mihai-Adrian Ciurea discovered that Demand Gen nog has a new goal = YouTube engagements!
New YouTube feature
Anthony Higman discovered that YouTube is testing a new feature where certain ads in the YouTube Discovery feed expand to show "Watch" and "Visit Site" buttons. These buttons appear when…
Double serving YouTube
Anthony Higman discovered that Google is now also showing double servings on YouTube Ads.
Demand Gen Channel Reporting is now possible even on ad group level.
Segment by network at campaign level and get clear performance data for YouTube, Discover, Gmail, Display, and more. No more guessing. Just clean insights for better creative testing and budget…
Monday
7 April 2025“I don’t use tracking, so I don’t need a cookie banner”
Not quite. I almost believed it myself. Until I discovered that embedding something as simple as a YouTube video can already trigger third-party cookies. That means your website might be…
