Google Ads now lets advertisers track and optimize for YouTube channel subscriptions and follow-on views as conversions in Demand Gen campaigns.
Once a Google Ads account is linked to a YouTube channel, these engagement actions can be used as measurement or bidding goals.
Tips from Google:
– Use YouTube subscriptions or follow-on views as primary or secondary goals.
– Choose Maximize Conversions or Target CPA bidding.
– Link your YouTube channel to Google Ads to enable tracking.
– Create a Demand Gen campaign and select YouTube engagements as the goal.
– Use relevant audiences, strong video creatives, and the channel or playlist URL as the landing page.
This helps advertisers grow their YouTube audience more efficiently than with traditional CPV bidding.
