Google Ads News, as it happens.

Media Rating Council

YouTube has received the Media Rating Council (MRC)’s brand safety accreditation for in-stream ads for the fifth consecutive year. As the first streaming platform to earn this recognition in 2021,…

I just reached 1000 YouTube subscribers!

I told everybody that I will step my game up. So I’m looking into a new camera and some new lights. Does anybody has tips? For a good set-up I…

Some people are saying Google is done

But here’s the thing they’re missing: Google isn’t just a search engine. It’s an ecosystem. Search → Ads → YouTube → Android → Gmail → Maps → Chrome → Cloud.…

Demand Gen Placement

Example of the new Demand Gen placement posted by Arpan Banerjee!

Google Lens into Shorts integration

YouTube is testing a feature that integrates Google Lens into Shorts, allowing users to search for objects or landmarks in videos without leaving the app.

Thanks for sharing: Georgi Zayakov

June 2025 Changes to Display & Video 360 API and SDFs

Effective June 12, 2025, Google is introducing three updates to the Display & Video 360 API and Structured Data Files (SDFs), aligning them more closely with the Display & Video…

Pickup label

Arpan Banerjee discovered this store pickup label in YouTube!

“We didn’t get clicks, but we got conversions.”

That’s a view-through conversion at work. It happens when someone sees your ad, doesn’t click, but later converts. If your view-through conversion window is set to 30 days, Google Ads…

Google Now Includes VTCs in Demand Gen Reporting

When calculating conversions, conversion rates, Cost Per Acquisition (CPA), and Return On Ad Spend (ROAS), Google excludes view-through conversions (VTCs) and their associated values. VTCs are also turned off by…

Bold Text

Arpan Banerjee discovered that Google is testing with Bold text in YouTube Ads!

New Youtube Tools

YouTube is introducing new tools to help brands tap into the influence of creators and build stronger connections with audiences. Key updates include: Creator Partnerships Hub: Enhanced discovery of sponsored…

Image Ads

Thomas Eccel discovered that Image Ads for Google Ads are now available in 9:16 for Demand Gen.