YouTube is introducing new tools to help brands tap into the influence of creators and build stronger connections with audiences. Key updates include:
Creator Partnerships Hub: Enhanced discovery of sponsored videos, creator search, and performance reporting.
New APIs: Enabling influencer agencies and SaaS platforms to access creator insights.
Insights Finder Update: A new report helps brands identify relevant creators and understand their fan communities.
Partnership Ads in DV360: BrandConnect’s creator ads are expanding to Display & Video 360.
Creator Takeovers: Personalized video intros boost fan engagement.
AI + Creator Integration: Combine creator trust with AI-driven campaigns to elevate social performance on YouTube.
