Google Ads News, as it happens.

NEW YOUTUBE Network 🚨 ?

A survey shared by Natasha Kaurra suggests Google may separate YouTube from Search Partners and introduce a standalone “YouTube Network” option. This would be a big step forward. If YouTube…

Thanks for sharing this Georgi Zayakov

Facebook Ads vs. Google Ads: View-Through Conversions Simplified

Okay, let’s get to it. Facebook’s like, Oh, they saw your ad? Cool, we’ll count it if they buy later.”. Google’s more like, Nah, if they didn’t click, it doesn’t…

How Unilever used AI to revolutionize influencer content and paid media in 2025

What happens when a global brand stops thinking in campaigns and starts thinking in content engines? Unilever answered that in 2025. Their internal Gen AI Content Studio now produces thousands…

YouTube just gave smaller creators a bigger stage

The platform is expanding its Hype program to 39 countries letting viewers “boost” videos from channels under 500k subs and put them on leaderboards. A powerful new discovery engine, driven…

Demand Gen update🚨

Dario Zannoni discovered that brand guidelines are now available for Demand Gen!

Videos Generation

Thomas Eccel discovered that Google quietly added a new opt-in for Demand Gen campaigns: when you upload an image ad, Google automatically enables a “Videos” asset optimization. This lets Google…

Apple TV+ just hiked prices 30% overnight now $12.99/month

Apple has quietly rolled out its third price increase since 2019 for its streaming service: • 2019 → $4.99/month. • 2022 → $6.99/month. • 2023 → $9.99/month. • 2025 →…

Facebook Ads vs. Google Ads: View-Through Conversions Simplified

Okay, let’s get to it. Facebook’s like, Oh, they saw your ad? Cool, we’ll count it if they buy later.”. Google’s more like, Nah, if they didn’t click, it doesn’t…

Gemini vs. ChatGPT isn’t just a race between two products

It’s a battle of ecosystems. Why Gemini has the edge: -It’s integrated into Google’s core products: Gmail, Docs, Drive, YouTube, Android. -It doesn’t need users to adopt a new app…

How Unilever used AI to revolutionize influencer content and paid media in 2025

What happens when a global brand stops thinking in campaigns and starts thinking in content engines? Unilever answered that in 2025. Their internal Gen AI Content Studio now produces thousands…

Age

Google has begun rolling out age verification in Google Search, extending beyond just YouTube. Users are occasionally prompted with a notice informing them that Google was unable to confirm they’re…

Running Google App campaigns on iOS?

Here’s what’s new to help you engage users and boost measurable results: Optimize for performance. Target ROAS bidding now on iOS. Also available: Max conversions (in-app actions) and Max conversion…