Here’s what’s new to help you engage users and boost measurable results:
Optimize for performance
Target ROAS bidding now on iOS.
Also available: Max conversions (in-app actions) and Max conversion value (ROAS without a set target).
Leverage YouTube creators
New co-branded ad format for YouTube in-feed and Shorts—promote creator videos directly in App campaigns.
Boost video impact
Automatic video resizing and flipping for different YouTube placements and screen sizes.
Measure smarterExpanded on-device conversion measurement using de-identified app event data better optimization, privacy-safe, and now enabling ICM for more accurate iOS attribution.
