Updated 18 hours ago
Google Ads News, as it happens.
Every Google Ads, GA4 and PPC change I spot, posted the day it happens, with a screenshot and what it means for your account.
Sunday
28 December 2025View-through conversion
Google Ads has launched a new bidding option for Android App campaigns that allows advertisers to explicitly optimize for view-through conversions (VTCs). This means advertisers can now optimize for app…
Wednesday
15 October 2025YouTube just got a major glow-up
The platform is rolling out a sleek new video player across mobile, desktop, and TV designed to feel cleaner, faster, and more immersive. The controls are now rounded and semi-translucent,…
Tuesday
23 September 2025Structured Data Files v9.1 now live in DV360
Google has released SDF v9.1, available today for upload and download in the DV360 UI. What’s new in v9.1: Targeting flexibility → You can now configure whether certain targeting applies…
Demand Gen
Google is rolling out Demand Gen Drops, a monthly update series highlighting the newest features in Demand Gen. Why this matters: YouTube is quietly becoming one of the strongest AI-driven…
Google Discover is becoming more social
New features include the ability to follow publishers and creators directly in Discover, with a preview of their content before you commit. On top of that, Discover will now highlight…
YouTube just took another big step toward becoming a full-blown shopping channel
The platform is rolling out AI-powered product tagging and dynamic ads that automatically detect products in videos and turn them into clickable shopping opportunities. Imagine: the sneakers in a vlog,…
Saturday
20 September 2025YouTube just took another big step toward becoming a full-blown shopping channel
The platform is rolling out AI-powered product tagging and dynamic ads that automatically detect products in videos and turn them into clickable shopping opportunities. Imagine: the sneakers in a vlog,…
YouTube is quietly transforming from a video platform into a true creative partner
The latest wave of updates brings AI deeper into the creator workflow: Ask Studio: an AI assistant inside YouTube Studio that answers questions like “What’s driving growth on my channel?”…
YouTube just made live streaming a lot more powerful
New updates are designed to help creators engage deeper, understand audiences better, and monetize smarter: Real-time reactions: viewers can now drop emoji-style responses during a live stream, giving creators instant…
Friday
19 September 2025Google Discover is becoming more social
New features include the ability to follow publishers and creators directly in Discover, with a preview of their content before you commit. On top of that, Discover will now highlight…
Two news YouTube features
YouTube is rolling out two new features that will change how creators engage their audiences: • AI stickers for Shorts – generate custom stickers with text-to-image prompts, plus the option…
Structured Data Files v9.1 now live in DV360
Google has released SDF v9.1, available today for upload and download in the DV360 UI. What’s new in v9.1: Targeting flexibility → You can now configure whether certain targeting applies…
