Google has released SDF v9.1, available today for upload and download in the DV360 UI.
What’s new in v9.1:
Targeting flexibility → You can now configure whether certain targeting applies at Line Item or Ad Group level for Demand Gen Line Items.
Combined Audience Targeting → New column added to Ad Group files.
Insertion Order requirement → The IO Objective column is now mandatory.
Updated options → Bid Strategy Unit and TrueView Video Ad Formats columns in Line Item files have been refreshed.
Deprecated columns → Bid Multipliers (Line Item), Measure DAR, and Measure DAR Channel (Insertion Order) have been removed.
Version changes to keep in mind:
SDF v7 sunsets November 4, 2025.
SDF v7.1, v8, v8.1 sunset March 3, 2026.
If you’re still on those versions, migrate now using the v9 migration guide.
Takeaway: If you manage DV360 integrations, you’ll want to update workflows quickly to ensure compatibility and avoid downtime when the older versions are turned off.
