Google Ads News, as it happens.

Changes to inventory mode names

Streamlining content suitability default settings and inventory names starting in May 2026. Starting in May 2026, you’ll notice updated names for some inventory modes in your account settings. Google is…

Display & Video 360 API — April 2026 Update

Google has released its April 2026 update to the Display & Video 360 API, introducing several enhancements for advertisers and developers: Expanded support for additional Exchange and ThirdPartyVendor values. New…

Thanks for sharing Arpan Banerjee

New Google Merchant Center attributes

Google just officially announced new Merchant Center attributes for 2026 but many were already quietly available earlier. What’s new: Handling Cutoff Time (product-level) Set different shipping cutoff times per product,…

Facebook Ads vs. Google Ads: View-Through Conversions Simplified

Okay, let’s get to it. Facebook’s like, Oh, they saw your ad? Cool, we’ll count it if they buy later.”. Google’s more like, Nah, if they didn’t click, it doesn’t…

Google product rating in Youtube Shorts

Arpan Banerjee discovered that Google product rating is now showing on YouTube Shorts!

Alphabet / Google Ecosystem in 2026

Alphabet is far more than a search engine. It operates one of the largest technology ecosystems in the world, spanning AI, advertising, cloud infrastructure, robotics, health science, and autonomous vehicles.…

Performance Max vs Standard Shopping

The real difference is simple. Performance Max is built for scale. It uses automation to show your products across Search, Shopping, YouTube, Display, Discover and more. Standard Shopping is built…

Performance Max vs Standard Shopping

The real difference is simple. Performance Max is built for scale. It uses automation to show your products across Search, Shopping, YouTube, Display, Discover and more. Standard Shopping is built…

Performance Max vs Standard Shopping

The real difference is simple. Performance Max is built for scale. It uses automation to show your products across Search, Shopping, YouTube, Display, Discover and more. Standard Shopping is built…

Claude vs ChatGPT vs Gemini

What each AI is actually best at (2026) There’s a lot of confusion around AI tools. All three can write, code, and help with tasks but they shine in different…

Insane Things You Can Do With YouTube Ads

Intent-Based Targeting – Reach people actively searching for solutions. Skippable In-Stream Ads – Pay only when users actually watch or engage. Custom & Lookalike Audiences – Target warm users &…

Alphabet / Google Ecosystem in 2026

Alphabet is far more than a search engine. It operates one of the largest technology ecosystems in the world, spanning AI, advertising, cloud infrastructure, robotics, health science, and autonomous vehicles.…