Playables are the casual games inside the YouTube mobile app. Skippable in-stream, non-skippable in-stream and bumper ads can now show before and during those games.
No extra setup is needed. Eligible video ads serve there automatically.
No word yet on a placement report or an exclusion option for Playables.
Spotted by Hana Kobzová, via PPC News Feed.
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Thanks for sharing Arpan Banerjee
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