Updated 11 hours ago
Google Ads News, as it happens.
Every Google Ads, GA4 and PPC change I spot, posted the day it happens, with a screenshot and what it means for your account.
Saturday
6 June 202626 Google Ads lessons I learned the hard way
After years of testing campaigns, fixing wasted spend, improving tracking, and learning what actually drives results, I put together 26 lessons that matter most in Google Ads. A few big…
Wednesday
3 June 2026How people see server side tracking
Most people think server-side tracking is simple. Set up a server → send events → get better data. Reality in 2026? Server-side tracking is a system. The biggest mistake I…
Thursday
21 May 2026Why Meta Conversions API (CAPI) isn’t enough anymore
Most teams think their tracking is “done” once Meta Pixel + CAPI are set up. But here’s the reality. Performance is declining not because tracking is broken, but because data…
Wednesday
20 May 2026Unified measurement is getting a major upgrade
Another important update from Google at Google Marketing Live: unified measurement is getting a major upgrade. Meridian, Google’s open-source Marketing Mix Model, is coming to Google Analytics 360. This gives…
Bad, Better, Best: Conversion Tracking in Google Ads 📈
Your data is either driving growth… or quietly killing your results. Here’s where most accounts stand 👇. ❌ Bad. Tracking only form fills. No offline data. Every lead = same…
How to prepare your Google Ads for AI
Most advertisers think “AI in Google Ads” means turning on Performance Max. It’s not. AI is only as good as the: • conversion signals. • data quality. • account structure.…
Tuesday
19 May 202621 Google Ads Hacks
I created a practical infographic with 21 Google Ads Hacks. Inside you'll learn how to: Structure campaigns for AI-powered bidding. Feed Google better conversion signals. Use Performance Max the right…
Monday
11 May 2026Google Upgrades Data Manager API
Google has expanded the Data Manager API with two major updates: support for uploading store sales conversions to Google Ads in a single API request, and broader event ingestion capabilities…
Saturday
9 May 2026How to prepare you Google Ads for AI
Most advertisers think “AI in Google Ads” means turning on Performance Max. It’s not. AI is only as good as the: • conversion signals. • data quality. • account structure.…
Most marketers compare SEO vs Google Ads like one replaces the other
That’s the wrong way to think about it. They’re not competing journeys. They’re different ways of influencing the same customer. A real customer journey today might look like this: →…
Thursday
7 May 2026Most marketers compare SEO vs Google Ads like one replaces the other
That’s the wrong way to think about it. They’re not competing journeys. They’re different ways of influencing the same customer. A real customer journey today might look like this: →…
How to prepare your Google Ads for AI
Most advertisers think “AI in Google Ads” means turning on Performance Max. It’s not. AI is only as good as the: • conversion signals. • data quality. • account structure.…
