Google has expanded the Data Manager API with two major updates: support for uploading store sales conversions to Google Ads in a single API request, and broader event ingestion capabilities for Google Analytics.
Developers can now send recommended and custom web and app events directly to GA4 data streams using a unified schema, with support for app-specific metadata and event routing via Firebase App ID or Measurement ID.
Additional data source support has also been extended beyond purchase events to any event with a transaction ID (for allowlisted properties).
These updates simplify offline conversion uploads and provide a more powerful alternative to Measurement Protocol.
