Google Ads News, as it happens.

Google Ads for Small Budgets in 2026

How People See Google Ads for Small Budgets in 2026. What most people think Google Ads is. - Create ad. - Get clicks. - Make sales. What Google Ads for…

Portfolio Bid Strategies

Stop Optimizing Campaigns in Isolation Start Thinking in Portfolios. Many advertisers still manage campaigns individually… But smart growth comes from using Portfolio Bid Strategies. When campaigns share data, automation becomes…

Google Clarifies Conversion Tracking

Google has expanded its Ads conversion measurement guidance with clearer timelines, permissions and data-source recommendations. Key updates include a 7–14 day Smart Bidding learning period, 24–48 hour setup delays, and…

Google Improves Offline Conversion Tracking

Google has published new guidance for tracking offline conversions using GBRAID, a privacy-preserving and case-sensitive URL parameter. It helps advertisers measure more click-based conversions and improve campaign bidding without linking…

PMax Negative Keyword Predictions

Google has officially documented negative keyword impact prediction for Performance Max. Advertisers can preview how up to 10 negative keywords may affect conversions or conversion value across Search and Shopping…

Thanks for sharing Hana Kobzová

Conversion Tracking in 2026

Most people think conversion tracking is simple. Install a pixel → see conversions → done. Reality in 2026? It’s a full system. Conversion tracking today involves: • Defining what actually…

Google Signals and Consent Mode Update

Google Signals and Consent Mode changed in June 2026. Is your consent setup still working as intended? Since June 15, Consent Mode’s ad_storage signal has become the key control for…

5-Minute Audit Checklist

If your Google Ads aren’t profitable… Don’t scale. Audit. This takes 5 minutes and will catch most issues: → Is your conversion tracking actually accurate? → Are you optimizing for…

Myths vs Reality

Most Google Ads accounts don’t fail because of the platform. They fail because of bad assumptions. Here are a few I still see in 2026: → “Smart bidding = set…

How to set up a Google Ads Campaign

Most Google Ads campaigns fail before they even start. Not because Google Ads doesn't work. But because the setup is wrong. After auditing dozens of accounts, I noticed the same…

Conversion Tracking in 2026

Most people think conversion tracking is simple. Install a pixel → see conversions → done. Reality in 2026? It’s a full system. Conversion tracking today involves: • Defining what actually…

Google Clarifies Conversion Tracking and Smart Bidding

Google updated its Ads conversion measurement documentation with new guidance on data collection, Smart Bidding’s 7–14 day learning phase, saved data-source preferences, and account linking delays of up to 48…

Thanks for sharing Barry Schwartz