Google Signals and Consent Mode changed in June 2026. Is your consent setup still working as intended?
Since June 15, Consent Mode’s ad_storage signal has become the key control for determining whether advertising data from GA4 can flow into Google Ads.
For businesses operating in the EEA and the UK, this makes a correctly configured consent management platform more important than ever.
This is where Cookiebot CMP by Usercentrics can make a real difference.
Cookiebot CMP helps businesses:
✓ Collect and document valid user consent
✓ Connect consent choices with Google Consent Mode v2
✓ Update Google consent signals based on each visitor’s preferences
✓ Reduce the risk of tags firing before consent
✓ Create a more transparent and privacy-focused user experience
✓ Support compliant data collection without unnecessarily sacrificing marketing performance
A cookie banner alone is not enough. The technology behind it must ensure that the correct consent signals are passed to Google Analytics and Google Ads at the right moment.
With Cookiebot CMP, businesses can build a stronger foundation for privacy, compliance and reliable marketing measurement.
Following Google’s latest changes, now is the right time to review:
→ Your default consent settings
→ Your Google Tag Manager implementation
→ The mapping of ad_storage, analytics_storage, ad_user_data and ad_personalization
→ The connection between your CMP and Google’s tags
→ Your privacy and cookie disclosures
Privacy and performance do not have to work against each other. With the right setup, they can strengthen each other.
Learn more about Cookiebot Web CMP by Usercentrics and make sure your Consent Mode configuration is ready for the new Google Signals architecture.
Link: https://lnkd.in/e5wd9TFg
