Google Ads News, as it happens.

Update to the tagging system

Google is phasing out the old “AW-XXXXXXXX” tag format and replacing it with a unified “GT-XXXXXXXX” tagging system across platforms like Google Ads, GA4, and Floodlight. The goal is to…

Most people use Google Ads to get clicks

The smart ones use it to buy customers. Big difference. If you’re learning Google Ads right now… Don’t just “run campaigns” and hope. Use this approach instead 👇. If you…

Some Google Ads problems don’t look like problems.

They don’t break your account overnight. They don’t trigger warnings. They just slowly drain your budget. Things like: → Slightly wrong conversion tracking. → Scaling before data is stable. →…

How to Use Google Ads to get Better Results

Most people use Google Ads to get clicks. The smart ones use it to buy customers. Big difference. If you’re learning Google Ads right now… Don’t just “run campaigns” and…

This Will Quietly Kill Your Google Ads Results

Some Google Ads problems don’t look like problems. They don’t break your account overnight. They don’t trigger warnings. They just slowly drain your budget. Things like: → Slightly wrong conversion…

App Consent Mode Insights

Google Ads launched “App Consent Insights”, a new diagnostics tool that helps you evaluate how well your app’s Consent Mode is working. What it shows: - A Consent Rating (Excellent…

Thanks for sharing Thomas Eccel

Metrics that actually matter

→ Low CPC (but no conversions) → High impressions (but no sales) → Lots of clicks (but no qualified leads) → “Top position” (but still unprofitable) These are vanity metrics.…

Google Ads Cheat Sheet

Most Google Ads accounts don’t have a traffic problem. They have a structure-and-signal problem. What’s working right now: • Intent-driven keyword strategy (not “1 keyword = 1 ad group”) •…

5-Minute Audit Checklist

If your Google Ads aren’t profitable… Don’t scale. Audit. This takes 5 minutes and will catch most issues: → Is your conversion tracking actually accurate? → Are you optimizing for…

Myths vs Reality in Google Ads

Most Google Ads accounts don’t fail because of the platform. They fail because of bad assumptions. Here are a few I still see in 2026: → “Smart bidding = set…

How to set up a Google Ads campaign

Most Google Ads campaigns fail before they even start. Not because Google Ads doesn't work. But because the setup is wrong. After auditing dozens of accounts, I noticed the same…

How Enhanced Conversions Track Cross-Device Sales

1. User Clicks Your Ad on Mobile. Someone searches on Google using their phone. They click your ad and visit your website. 2. User Shares Contact Details. Later they may:…