Google Ads launched “App Consent Insights”, a new diagnostics tool that helps you evaluate how well your app’s Consent Mode is working.
What it shows:
– A Consent Rating (Excellent / Good / Poor)
– Number of apps sending consented data
– Consent rates for ads, split between EEA and non-EEA users
– Breakdown by app, platform, source, and region
Why it matters:
If your EEA consent rate isn’t 100%, you may lose modeled conversions and weaken bidding signals
Better consent setup = cleaner data + stronger Smart Bidding performance
Key takeaway:
Advertisers who optimize consent early (reach “Excellent”) gain a data and performance advantage.
Thanks for sharing Thomas Eccel
